Planning for peak: 2015 and beyond

About the guide:

This Retail Week and Microsoft guide offers unique insights into consumer plans for their Christmas spending this year, including their views on Black Friday, whether they will be spending or not and, if so, who they will be spending with. Their responses are analysed in this guide, and provide retailers with invaluable insights into consumer plans for the 2015 peak and beyond. Ensure you share this great content with your customers and prospects today!

What the guide provides:

• How much are people planning to spend and where will they spend it?

• Which retailers will consumers choose and when will they choose to shop?

• Is the UK heading for a £1bn spending spree on Black Friday 2016?

• Do shoppers habits vary across the UK?

• What will customers expect this year from retailers?

• How does this affect you?

Microsoft and Retail Week have the answers.

Inside the guide:

The contents:

1. The consumer mood - How much are people planning to spend and where will they spend it?

2. Changing shopping habits - Which retailers will consumers choose and when will they choose to shop?

3. The Black Friday phenomenon - Is the UK heading for a £1bn spending spree on November 27th?

4. Improving customer experience -  How and where to address problems

5. Lessons for the future– Advice and guidance on what retailers can do next?

6. Partner comment– Thoughts from Microsoft colleagues

The numbers:

• Consumers will each spend an average £550 this Christmas

• 83% of consumers will do some of their shopping online

• Four in five people will still visit physical stores to do some of their shopping

• 15% more consumers plan to buy on Black Friday this year compared with last year

• 55% of consumers will react to special offers

• 18% of 18-24 year olds do the majority of their Christmas gift buying on Black Friday.

• 80% of consumers will contact the retail if they’ve experienced a positive or negative experience

Download Today!

We’ve shown you a brief glimpse into the unique insights our guide offers. Our interactive guide will provide you with your consumer’s views on Black Friday, whether they will be spending or not and, if so, who they will be spending with. Download today for the latest live insight into consumer plans for the 2015 peak and beyond.

Download for free:http://www.retail-week.com/planningforpeak

Watch our videos:

Black Friday - https://youtu.be/9e81WBOU8w0

Christmas and the consumer - https://youtu.be/A8IthVP-bKQ

Join in the conversation online #MSPeak

On behalf of Microsoft and Retail Week, we wish you all the best for the peak season!